Radio Rentals teamed up with creative and digital agency Rysen to redesign and development a new website, which was open for business last month following a successful soft launch.

The new Radio Rentals website embraces current and future web technologies such as HTML5 and incorporates a responsive user-centric design.   The old website was based on Flash, now considered a redundant technology due to its incompatibility across many smartphone and tablet devices.

The new refreshed website is also a powerful marketing tool for Radio Rentals with key features including onsite merchandising, promotional management and email marketing integration.

“Radio Rentals approached us to help them build a scalable online platform that works together with their retail network and rental revenue,” said  Ryuji Uematsu, Rysen managing director.

“It was important that we helped them to deliver even better value for their customers through a more holistic brand experience and online offering.”

According to Ryuji the Radio Rental’s new website is only the first step to a full online overall with plans to release the Rentlo website and a full mobile and tablet responsive platform.

Gillian Watson, Radio Rentals national marketing manager, said it was necessary to partner with a creative agency that understands and respects the business and its customers.