QICRE has introduced a new digital tool across its shopping centres that helps customers perfect their colour palette with one simple snap.

QICRE’s new Colour Analysis Tool, known as ‘My Perfect Palette,’ is powered by TensorFlow, a cutting-edge machine learning system and is set to redefine the fashion shopping experience. The mechanic is simple, customers are matched to perfect products available in centre in a colour palette personally recommended to them, based on a selfie taken on the spot.

The tool enables customers to easily update their wardrobes and shop with purpose across QICRE retailers until Sunday 29 October 2023. Everyone who uses the tool will also go into the draw to win a centre gift card.

QICRE head of marketing, Bronwyn Cooper sees the My Perfect Palette – Colour Analysis Tool as a testament to QICRE’s dedication to staying at the forefront of the retail industry.

“In a world where personalisation is key, this Colour Analysis Tool offers shoppers a seamless and tailored experience like never before. We are proud to introduce a product that enhances the shopping experience for our consumers while driving traffic to our retailers. In a rapidly evolving fashion landscape, it’s vital to support our retailers in unique and innovative ways.”

How it works?

  1. To start the experience, users scan a QR code located within the shopping centres or visit the centre’s website to launch the mobile tool, provide their details and take a selfie.
  2. The Colour Analysis Tool reveals the customer’s personalised colour palette for the season.
  3. Once the analysis is complete, the tool seamlessly connects customers with a curated selection of products in their preferred colour palette from retailers within their local QIC Centre.

The initiative is part of QICRE’s Play with Colour campaign, which urges consumers to dial up the fun by being bold and playful. Research shows wearing colour makes people feel happier and QICRE is providing the tools for shoppers to find their perfect match.

The QIC Spring Summer Campaign is live at participating centres including Robina Town Centre (QLD), Hyperdome (QLD), Castle Towers (NSW), Westpoint (NSW), Canberra Centre (ACT), Eastland (VIC), Watergardens (VIC) and Pacific Epping (VIC).