QIC Real Estate has introduced its Spring/Summer 22 fashion campaign, Personal Best, encouraging shoppers to celebrate the best version of themselves.

Launching across QIC’s regional and sub-regional centres in Melbourne, Sydney, Canberra and Queensland, the Personal Best campaign is led by four inspirational Australian personalities; AFLW player Sabrina Frederick, international humanitarian lawyer Rabia Siddique, environmentalist Laura Wells and world-renowned street artist MattyBros.

The two-month integrated campaign has been brought to life across 10 shopping centres and is built on the notion of fashioning a new understanding of ourselves following a challenging two years. It seeks to empower shoppers striving to be their best selves, to explore a diverse range of styles, embrace personal growth and delve into the deep-rooted curiosity to inspire and be inspired.

Brought to life by the stories of prominent personalities across the art, humanitarian, environmental and sports disciplines, Personal Best aims to highlight that being your best is an ever-evolving exercise, and the path is just as important as the goal. 

QIC Real Estate head of marketing, Bronwyn Cooper said, “As we head into spring and summer, we want to encourage our customers to reflect on their ever-evolving personal journeys and celebrate this through the lens of some of Australia’s most inspirational people.

“The Personal Best campaign aims to encourage Australians to celebrate themselves and their new way of living as we approach a brighter future together. We are proud to partner with four prominent and talented individuals to help engage people across the country to come together and explore their personal style, passions and allow their confidence to flourish.”

The Spring/Summer campaign will be executed via inspirational and inclusive digital content. Brought to life by new Best Fest, Kids Best Fest and Best of the Bunch initiatives aligned under the Personal Best umbrella, including a calendar of free and ticketed in-centre events, competitions and workshops, including an art experience with MattyBro.

Personal Best runs until Sunday, October 30, 2022, across QIC shopping centres including Canberra Centre, Castle Towers, Eastland, Grand Central, Hyperdome, Pacific Werribee, Robina Town Centre, Watergardens, Westpoint and Woodgrove.