QIC’s ‘It’s Not Rocket Science’ activation will see 14 giant, interactive and inflatable space-themed characters tour Australia until the end of 2024. The installations are the work of pioneering art and technology studio, ENESS, renowned for producing interactive public art experiences around the world.
Ranging from 1.5 metres to 6.5 metres tall, each of the characters are artistic interpretations of space technology and intergalactic subjects such as rockets, UFOs, space observatories, satellite dishes and moon rocks.
“It’s Not Rocket Science was developed with the intention to create an installation that promotes interest and curiosity in science in way that is fun, playful, and accessible. We really believe that you’re never too old to learn about science and the natural world,” ENESS founder, Nimrod Weis said.
The activation was formed as part of QIC’s commitment to deliver unique, engaging, and meaningful experiences within its centres.
“It’s Not Rocket Science is a ground-breaking activation, never-before-seen inside shopping centres across Australia. We’re thrilled to be partnering with ENESS to bring our centres something that is truly out-of-this world, igniting excitement and imagination in everyone who explores it,” QIC Real Estate general manager of shopping centres, Stephen Dewaele said.
Supporting future generations and helping develop interest in STEM through innovative ways is a key focus for QIC centres.
“We value our connection with our local communities. It’s Not Rocket Science is ‘edutainment’ for all ages and gives families another reason to spend time together, as kids and adults alike learn from, and connect with, the installation,” Dewaele added.
Each of the 14 characters have been developed using patterned outer skins, curated from ENESS’ artists, or from NASA’s high-resolution images of surfaces from the Moon and Mars. The characters apply intuitive technologies to be able to interact with customers. Augmented reality and motion sensors rouse sensory responses through sight, sound, and touch.
Touring with the activation is a large-scale Space Station which hosts a range of workshops and interactive pods. Young visitors are encouraged to dress up in space suits and imagine what life would be like in space. Workshop activities encourage an interest in science and art and include a mix of creative and educational games such as constellation, alien slime and moon sand making.
‘It’s Not Rocket Science’ is live at Canberra Centre until Sunday 19 March in line with the ACT’s Enlighten festival, with the tour continuing to QIC’s remaining 10 participating centres in QLD, NSW, and VIC.