Childrens fashion label Pumpkin Patch is expanding in Australia with the opening of its 107th store in Westfield Doncaster Shopping Centre this month.

Pumpkin Patch general manager of Australian retail, Trish Watt, said she saw a great opportunity in Doncaster with its vibrant community base.

“I enjoyed the fresh and fun vibe from the people in Doncaster and knew that we could offer something a little different with our distinctive designs and progressive style,” stated Watt. 

Pumpkin Patch is also currently opening two new warehouse style ‘outlet centres’ in NSW, one in the Entertainment Quarter at Moore Park and one in The Red Yard in Auburn.

“Our outlet centres will be a fabulous treat for our NSW Customers, giving people a chance to find some great bargains,” said Watt.

Adding to the excitement, Pumpkin Patch recently won the Best Fashion Retailer Award at the annual American Express Rewards for Excellence presented by the National Retail Association.

“It has been an exciting couple of months for Pumpkin Patch in Australia with our expansion and the award win was incredible to receive such credible recognition of the passion we have all put into this innovative Brand,” said Watt.

“We were up against some tough competition, the likes of Jag, Portmans and Just Jeans. To be recognised by our peers as one of the premier labels in Australian fashion retail is a fantastic honor.”