Product of the Year (POY) is now inviting brands to enter their newest and most innovative products to be in the running to win one of the highly coveted award categories.
Now in its 12th year in Australia, the POY logo has proven to be a powerful marketing message with winners, typically seeing sales increase by an average of 10% to 15%. Winning products will be announced in November 2020 and will receive the right to use the POY seal, backed by the votes of more than 10,000 consumers, in marketing communications for one year.
To be eligible to enter, products must be launched between 1 December 2018 and 31 May 2020 and demonstrate innovation through function, design or packaging. Brand new products are always encouraged to enter, as well existing products that have adapted or added an advanced use such as an additional ingredient, redesigned pack or new formula or flavour.
POY Australia managing director, Sarah Connelly said, “The Awards have grown exponentially since we brought them to Australia over a decade ago. It’s exciting to see such a large number of brands and companies enter their innovative products each year as they understand and respond to the ways consumer choices have evolved.”
This year, POY has introduced a new award category entitled ‘The Ones to Watch’, off the back of recognising that many innovative products do not have the budget or distribution at this stage of their development to enter into an awards program.
“This award has been launched to give these smaller companies and start-ups an opportunity to benefit from nationwide research, gain insight into consumer perceptions of their product, and have the chance to be crowned a ‘One to Watch Award’ winner,” Connelly said.
To enter or find out more about whether your brand is eligible for the Ones to Watch Award, please visit: https://www.productoftheyear.com.au