Australian professional hair care retailer, Price Attack announced a five-year plan to increase store numbers from 65 to 120, targeting former airline crew to help facilitate its expansion by waiving 75% of the franchise fee for former Qantas and Virgin employees.

Price Attack salons network development manager, Delena Farmer said, “Price Attack is focused on customer service and delivering professional advice to our clients. Qantas and Virgin staff are highly skilled in this area and we see an opportunity for them to come on board and start a new career on the ground rather than in the air for our loyal client base.

“Flight crews are normally detailed oriented and know the importance of following systems and processes, all of which are provided thanks to the Price Attack proven franchise system. That’s why we’re offering an introductory price for any Qantas or Virgin staff looking to embrace a new career.”

Drawing on 30 years in the franchise sector, newly appointed CEO John Pascoe said anyone made redundant can have confidence in the franchise sector, as it continues to be resilient and, if managed and supported correctly, has a strong model for being successful.

“The franchisor focus is all about building partnerships for success,” he said.

“It has also made franchisees seek out the good franchisors: those with the tried and tested operations. The hair care sector is worth $500 million a year and continues to grow 3% year on year. Price Attack Salons is ranked third largest in the hair care industry. We are looking to increase our store numbers by 46% after identifying regional centres where there is a real need to a retailer like Price Attack Salons.

“The brand’s resilience comes from being a service provider. Everyone needs to get their hair done: this is not something that you can buy online. Hairdressing is a profession and not typically something that is done well by those who are not trained.”

Farmer added: “Price Attack is a brand that has so much to offer, both a franchisee and the customer, with a strong presence in regional Australia and we don’t see that changing any time soon. In fact, we are desperate to find franchise owners in areas like Wollongong and Albury in NSW, Bendigo and Wodonga in VIC, Rockhampton in QLD and Mandurah in WA.

“There are also opportunities on the Brisbane/Gold Coast corridor with several existing stores owned by Price Attack corporate office that are already trading. They have trained staff ready for a new franchise owner to take the store to the next level.

“Once established our stores become a beacon for professional advice and the best products on the market for both in salon and for home hairdressing, especially given events like Covid-19 where opportunities to visit salons was a challenge – people could still get advice and products.

“We are committed to new franchisees and provide them with four weeks comprehensive training program as well as ongoing training for them and their staff. Our industry partners are also committed to training so all staff, whether they be stylists or retail assistants, know exactly how the products are to be used and the results the client can expect.”