Powerplay Retail (Powerplay) and The International Fusion Corporation (Fusion) have launched a joint venture to provide retailers with a full-service sourcing solution for reusable bag options as legislation is enforced to ban single-use plastics.

Retailers can order private label and owned brand sustainable, reusable bags made from a wide range of substrates, including non-woven and woven, jute, canvas, cotton and washable paper. The range of bags comply with single-use plastic ban requirements and are distributed by Powerplay, with blank options and private label customisation available.

Combining Powerplay’s broad reach of retail partners and distribution capabilities with Fusion’s product design and development know-how and responsible sourcing and factory relationships, the partnership unlocks capabilities to support retailers in providing sustainable, owned brand and private label solutions at affordable price points.

Customised, turnkey service plans are available to meet retailers’ specific needs, including the support of experienced retail operations teams, product testing and compliance, packaging and display services, high volume production capacity, distribution, and efficient freight pack-out and planning.

Powerplay Retail principal and co-founder, Tracy Thie said, “We believe we are uniquely positioned as partners to be able to make a significant impact and render lasting change throughout the retail industry in terms of reducing the environmental impact and need for plastic packaging.

“The private label reusable bags are just the beginning of this mission. We intend to introduce an entire suite of products available for customized private label or branded under the washable paper Earthgrade brand that will address many of the most pertinent issues the retail industry is facing when it comes to sustainability.”

Fusion founder and CEO, Simon Norman added, “Our partnership with Powerplay allows our innovative and sustainable products to reach a large number of US retailers to help them achieve their sustainability targets and boost their environmental credentials. We look forward to our reusable bags and washable Earthgrade bags becoming widely used throughout the whole of the US.”