Following the departure of Karen Spear as general manager of POPAI, Philip Best has been appointed to the role.
“With the constantly changing landscape of our retail industry, in particular the increasing importance of shopper marketing, Philip's arrival places the future of POPAI in a very healthy position. Philip brings with him 16 years of international experience in starting, leading and managing marketing communications businesses within the retail and shopper sector,” Debbie Schubert, chairman, POPAI Australia & New Zealand, wrote in her newsletter to members.
Best has a decade of experience under his belt in running international marketing business in Europe and Asia, including blue chip international retailers CapitaMalls Asia and Carrefour, as well as event and conferencing company The Eight Group.