Janet Bailey has joined POPAI Australia and New Zealand’s board of directors.
As founder and CEO of Evocatif, Bailey has been the agency's driving force for over 20 years.
POPAI chairman Debbie Schubert said she is delighted to welcome Bailey to her new role.
"Ms Bailey's integrated marketing communications background and understanding of leveraging strategies that connect brands and shoppers along the path to purchase will be a strong addition to the POPAI Board of Directors and contribute a wealth of knowledge and experience to the guidance of the association into the future," she said.
Bailey said she is "eager to contribute towards the development and direction of the industry in Australia and to sharing her passion for retail and shopper marketing".
POPAI Australia & New Zealand is governed by a Board of Directors elected by member companies every two years. Bailey's appointment takes the Board membership to six with an election scheduled for August 2013.