In the tenth episode of the Retailbiz Podcast, we speak to Matt Elsley, founder of Qsic who discusses the benefits for retailers offering a more tailored in-store customer experience and the importance of music in the shopping environment.

With Sydney and Melbourne out of lockdown, he shares his thoughts on what in-store retail will look like for the all-important Christmas sales period.

Matt also gives his advice to businesses trying to encourage customers to return to physical stores and how to make them comfortable again.