For families looking for an affordable option in harder times, Pizza Hut has launched Pizza Mia, a medium-sized pizza range. The new range costs $5 per pizza when buying three or more pieces.
“Our new Pizza Mias offer great value every day without the need for coupons. In the current economic climate, I’m confident this will be a welcome addition to the menu,” said Pizza Hut CEO Albert Baladi.
The introduction of Pizza Mia this week comes off the back of the successful launch of Tuscani Pastas in January.
Baladi said 2009 will be the company’s most significant in terms of regaining market leadership in Australia.
“This is a year of growth and investment for Pizza Hut, making significant changes in all areas of the business. It began with the hugely successful introduction of pasta and will continue.”
Online sales have been the fastest growing channel for the company this year and it recently launched its new single page ordering system.
“It gives consumers the benefit of being able to see Pizza Hut’s entire menu on one page without the need to click through to multiple pages, speeding up the ordering process,” said Baladi.
Pizza Hut will also be unveiling new digital enhancements to its online systems and will be announcing new products in the coming months.
Pizza Mia will be launched through a major national advertising campaign that commences this week, focusing on TV and online media, and will run initially for a period of six weeks.
Priced at only $5 each when you purchase three or more, or $6.95 for one, Pizza Mia is a medium sized pizza topped to the edge with whole milk mozzarella and a hint of tasty cheddar. It is available in five flavours: chicken, beef, pepperoni, cheese and veggie.