By Aimee Chanthadavong

Photo Corporation Australia (PCA), the parent company of PixiFoto Australia, is closing its doors for good after it was put into administration.

BCR Advisory was appointed voluntary administrators of the business, which has been taking family portraits since the 70’s. It has stores in various locations across Australia, including retail outlets located in Kmart, Myer and Target stores; all of which will be closed.

Administrator John Morgan said preliminary review of PCA operations suggest a downturn in sales that were affected by increasing popularity of digital cameras and smartphones has impacted the company’s ability to operate as a going concern.

The company recently sold its PixiFoot School Photography business that operated in Queensland and New South Wales to Australia’s largest school photography company. This sale will be managed by BCR to “ensure the seamless transition of the School Photography business”.

As a result of the closures, 300 people will be made unemployed.