PhotoPlus and Leading Edge Digital have launched PhotoEdge, a strategic alliance, to benefit Australia photographic stores and suppliers.

As of 1 July, PhotoEdge will have over 100 stores nationwide and will be Australia’s largest retail group of photographic stores.

President of PhotoPlus Wayne Styles said it will help create synergies for its members and suppliers.

“By bringing the two groups together, we will be able to increase our sales volume and combine our advertising and marketing resources to reach a much broader audience,” he said.

PhotoEdge will be developing new supplier arrangements for their stores.  

“PhotoPlus has been successful in the market for over thirty five years, and we can now combine our buying, marketing, central billing and IT skills to grow our market and customer base together,” Michael Carr, Leading Edge Digital general manager, said.