Australian fashion icon Peter Morrissey is joining forces with Australia’s leading discount department store BIG W to launch a new range of stylish clothes at affordable prices.
Peter Morrissey will team up with fashion entrepreneur Bruno Schiavi whose previous design collaborations with Delta Goodrem and Brett Lee have already proved huge successes for BIG W.
The partnership will see the launch of a range of women’s fashions and men’s and women’s underwear.
“We are thrilled to be working with Peter Morrissey. His name is synonymous with stylish and contemporary clothing and as an Australian designer he understands what best suits Australians,” said BIG W general manager of soft goods, Georgia Sotiropoulos.
“In these uncertain economic times it’s exciting to be able to bring Australians a new range of stylish clothes from a well known and trusted designer at a great BIG W price.
“Our customers are searching out value and style so joining forces with Peter Morrissey and Bruno Schiavi enables BIG W to extend its range of on trend fashions so everyone can look good for less,” said Sotiropoulos.
“It has been a life long ambition of mine to design and produce high quality clothing and apparel which appeals to every Australian. I always live by the mantra of, if you have to economise, don’t compromise. This is my way of helping all of Australia fulfil that,” said Morrissey.
The full range will be revealed by BIG W in the spring.