Peeractive, an Australian-based start-up company that is developing a social commerce technology for the retail sector, has been selected to participate in the DreamIt accelerator program in the United States.

The DreamIt accelerator program, which was named by as one the top three US accelerator programs, provides start-ups with capital, strategic guidance and resources. Participants in the program will have access to the DreamIt e-commerce advisory board, made up of executives from Wal-Mart, Amazon, QVC, American Express, and other leading online retailers.

“We are extremely excited to join the DreamIt team and leverage their amazing resources to bring our product to market,” Peeractive co-founder Nick Rosenthal said.

Peeractive’s social commerce technology uses real-time analytics to engage users in a dynamic and interactive shopping environment. Prices are personalised to each user and adjust in real-time to compel shoppers to make a purchase and increase conversion rates for online retailers.

This technology will be launched in both in Australia and the US before the DreamIt program ends on December 14th

“Our technology will completely change the e-commerce world; we can't wait to launch our exciting and engaging online shopping platform,” said David Stein, co-founder, Peeractive. “We are looking to partner with additional online retailers in the US and Australia who want to use our groundbreaking technology to take their business to the next level.”

Peeractive is the first Australian company to be admitted to DreamIt and is the only international team in this year’s program.