Fashion brand Paul Frank has launched a partnership with Australian retailer Big W.

The partnership comes possible after an agreement was made between the Australian representative for Paul Frank Haven Licensing and Saban Brands.

”We are thrilled to be bringing the global lifestyle brand, Paul Frank, to Australian consumers. The cross-generational and gender appeal makes this a must have brand for everyone on the shopping list. We could not be happier to partner with Big W on this launch, they are the perfect home for this fun, fresh and irreverent brand,” Kirk Bloomgarden, senior vice president of international licensing for Saban Brands, said.

The Paul Frank Summer collection, exclusive to Big W, hit stores nationwide this week. The range incorporates 100+ sku’s of outerwear, sleepwear and fashion accessories for all ages, plus stationery and gardening accessories for summer-loving kids. Featuring vibrant colours and the iconic and fun-loving monkey, Julius, each classic design has a unique and whimsical twist.

The in-store launch with Big W is also being supported by a full Marketing & PR program incorporating front of store, POS, catalogue, online, social media and an ongoing press office to secure feature editorial and product placement across fashion, parenting and lifestyle media.

“Haven Licensing is delighted to be partnered with Saban Brands and Big W to extend the Paul Frank philosophy by delivering the heritage and innovation of this premium lifestyle brand to the Australian market,” Tom Punch, managing director of Haven Licensing, said.

“The collection is playful in nature and available for all ages – from fashion forward young adults to adorable infantswear for Small Paul fans.

“The launch of Paul Frank into Australia has been long-anticipated and we look forward to building the brand in this market.”