Oxfam Shop has been announced as one of the first Australian businesses to be recognised as one of the first Fair Traders of Australia.

This comes following the launch of Fair Traders of Australia, a new accreditation body for Australian businesses which have fair trade at the core of what they do. It is an initiative of the Fair Trade Association of Australia and New Zealand. Along with assessing organisations against fair trade standards, it offers common branding to help Australians more easily recognise fair trade businesses as well as support to these businesses in Australia.

Nadine Silverberg, Oxfam director of trading, said the Oxfam Shop welcomes the news.

"Fair trade is at the heart of what we do: Oxfam's shops sell fair trade items from more than 60 fair trade producer groups in around 30 countries, and through our trading relationships with these groups of farmers and artisans, we help to improve the livelihoods of thousands of producers and their communities,” she said.

As part of the launch, a new wholesale channel also exists and Oxfam's Fairtrade and organic coffee brand, Oxfam fair, is now being sold in all Coles and Woolworths stores and selected independent supermarkets.