Fast-food chain Oporto is expanding into the North American market opening its first store in Orange County, California.
Quick Service Restaurant Holdings (QSRH’s), the owner of the chain as well as other brands including Red Rooster and Chicken Treat, has in the last three years established Oporto in New Zealand, the United Kingdom and China.
“The opening of Oporto in California is the culmination of extensive planning and has been made possible by the substantial resources available through QSRH as well as the support of the local US partners headed by CEO Arnold Dominguez,” the company said in a statement.
“The group’s strategy of simultaneous development within a mature market (US) and an emerging (Chinese) quick service industry, signals a dramatic departure from what has until recent times been a solely Australian focus for QSRH.”
With minimal modification to the existing Oporto format, QSRH said two additional stores will be also opened nearby with anticipated opening dates in April and July.
The latest addition to the QSRH group takes the network’s total store numbers in excess of 600 with more than 75 per cent now under franchise operation.
Domestically QSRH continues to focus its growth on the expansion of its other two brands Red Rooster and Chicken Treat across the east coast of Australia.
The Group’s recent acquisition of the CHOOKS fresh & tasty franchise business and the rebranding to Chicken Treat continues on schedule with the targeted completion of conversions by end of April 2011.