oOh!media has secured a long-term contract with one of Perth’s most upmarket shopping centres, Claremont Quarter.

The deal represents the first time the centre has partnered with an Out of Home media provider, which gives advertisers the opportunity to reach affluent professional audiences in a fashion and luxury-focused environment comprising over 120 retailers.

Nine new premium digital screens have been installed in the centre, and a large-format, full-motion Evoke Portrait panel is scheduled to be unveiled in the coming months.

oOh!media chief commercial and operations officer, Noel Cook said the partnership was an exciting move for oOh! in expanding its extensive retail network.

“We’re pleased to be the first Out of Home provider to secure a presence in Claremont Quarter. This quality centre complements our existing retail network, which provides advertisers access to over 60% of all shoppers and spend in shopping centres across Australia,” he said.

“This is also a significant step for us in securing new markets in Western Australia. Claremont Quarter houses some of the world’s top brands and will enable us to engage local audiences with targeted messaging using our world-leading data analysis and campaign planning capabilities.”

Claremont Quarter co-owner and general manager for shopping centres at Hawaiian, Scott Greenwood said the oOh! digital screens were a great addition to the centre to build brands and support retailers.

“As a top tier centre, providing an exclusive experience for our shoppers is of the utmost importance. We are pleased to announce our retail partnership with oOh!media that brings a contemporary digital solution to the centre, which is important as we support our retailers and enhance the Claremont Quarter customer experience.”