Nikon has announced its plans to open a series of pop up stands across Westfiled shopping centres around the country.

The purpose of these stands is to educate camera customers about photography, get expert advise on Nikon cameras, see hands-on demonstrations of the products, and get personal assistance to find the right camera for a consumers’ needs.

This is also good news for camera retailers located in the Westfield complex, because any consumer that buys a Nikon camera over $250 from within the centre (at the same time the stand is there), will be entitled to a free gift when they show their receipt and register their details at the stand.

Consumers that are My Nikon Life members and register their details at the stand will also receive a 20 per cent discount for the Nikon Store.