New Balance has opened its latest UCC store in Australia’s largest shopping centre, Chadstone The Fashion Capital, marking the new concept store as the second of its kind in Australia.
To celebrate its opening, New Balance delivered an exclusive opportunity for sneaker enthusiasts to bag themselves a pair of the relaunched New Balance 1000; an archival running style originally released in 1999, taking design cues from the early 2000s.
The 1000 has been released in Australia in extremely limited numbers and the new Chadstone location is the only New Balance store in Melbourne where customers can purchase a pair in-person.
New Balance’s Asia Pacific direct-to-customer (D2C) director, Jonathan Clark said, “We are excited to open our doors and welcome everyone to experience New Balance in our latest UCC store, at this world-famous location. To us this was the perfect addition to the New Balance portfolio, allowing us to bring our new, fresh and authentic product and brand experience to Australia’s largest shopping centre.”