Global leader in at-table ordering, me&u has announced an exclusive partnership with personalised loyalty, promotions and subscription software platform, Eagle Eye.
The collaboration combined with me&u’s newly released CRM will provide venues with the control and flexibility to create real-time performance marketing campaigns and deliver improved personalisation when targeting customers.
Eagle Eye enables the secure issuance and redemption of digital offers and rewards at scale across multiple channels. The omnichannel platform underpins the loyalty programs of leading retailers including Woolworths Group in Australia, and hospitality operators including Greene King, Mitchells & Butlers and Pret A Manger.
Using Eagle Eye’s technology, me&u will create a suite of products for marketers in the hospitality industry, giving venues a deeper insight into their customers and new revenue streams.
me&u recently revealed its series C capital raise of $30 million, led by Acorn Capital and the launch of a new CRM. The tap-order-pay platform’s focus for 2023 will be continuing to provide product development that enhances the traditional dining experience.