One-stop shop for Australia’s baby needs, Metro Baby was born at the height of the pandemic and despite the shift to digital, the first bricks-and-mortar store opened earlier this year.

After noticing how challenging it was to find everything while preparing for her first child, Ling Fung launched Metro Baby. Stocking over 3,400 curated baby supplies, Fung’s aim was to make the shopping experience simpler.

“As a first-time mum, it was overwhelming to shop for baby products. Launching Metro Baby allowed me to help first-time parents and beyond find everything that they would need without having to scour the internet,” she said.

Fung recently ventured into bricks and mortar with the opening of Metro Baby’s first store in Richmond, Victoria in March 2022. With a local staff count of 13, annual revenue has exceeded $10 million and there have been more than 70,000 orders since inception.

Speaking on the opening of the first store, Fung said, “With lockdowns ending across the state, we wanted to give our customers a chance to view the products in store and get expert advice, while also continuing to expand our online presence.

“The business world is changing and if Covid has shown us anything, it’s that having a family is not a barrier to launching and sustaining a successful business. Flexibility is transforming our working lives, particularly for women and I’m so excited to see more female-founded and led businesses thriving because of it.”