Australian menswear label, Calibre has unveiled two boutique redesigns at Highpoint and Emporium in Melbourne, reflecting its commitment to bricks-and-mortar investment.

The brand is also expanding its footprint with the opening of a standalone boutique in Brisbane at luxury shopping precinct, James St. Its new boutique concept first unveiled at Bondi Junction in Sydney in 2021 has been used as a blueprint for the latest openings.

Calibre head of brand and business development, Edin Zecevic said, “Following the evolution of the brand, the latest retail concept focuses on strong frontage and contemporary design features which highlight our product and encourage exploration.

“This has transformed our clientele’s connection to the brand. With an undeniably unique approach to men’s retail that has attracted new shoppers of varied demographics who were not previously aware of our brand.”

The boutique concept introduces minimalist and architectural design elements for clothing to be pulled into focus. Each boutique is designed to provide a unique shopping experience with Highpoint’s changing area footprint increased to allow for a greatly improved styling experience, aligned with Calibre’s commitment to celebrating uncomplicated luxury in a bespoke retail environment.

The menswear brand is thrilled with a key addition to its national portfolio with the opening of the James St Brisbane boutique, opposite luxury hotel, The Calile.

“The James St precinct has been our most highly requested boutique location, so we are looking forward to welcoming all Brisbane shoppers for its opening towards the tail-end of the year and the new opportunities this creates,” Zecevic said.

Calibre has also expanded its merchandising strategy with the introduction of an extensive lifestyle offering which now provides the opportunity to elevate day-to-day wardrobe rotations.

“Our lifestyle offering has been one of the key elements driving our brand’s growth and evolution since coming out of Covid lockdown affected periods. We have expanded the lifestyle range for our AW’23 collection and are seeing our clients visit out boutiques to shop a range of looks for their capsule wardrobes across both lifestyle and tailoring categories,” Zecevic added.