D-Link Australia has announced that Matt Farmer has joined the company in the capacity of Sales Director, National Retail. Farmer assumes responsibility for driving sales and channel marketing across ANZ for D-Link's key retail relationships with an emphasis on connectivity solutions for the modern smart home, including IP security and home automation.

D-Link Australia MD Graeme Reardon said, "Matt is a great asset for D-Link and brings with him a wealth of knowledge and experience of delivering results and marketing technology solutions to retail channels. Matt's role will lead the ongoing growth of the D-Link brand across our retail channel partners, through to their customers. His goal is to solidify D-Link as the enabler and first choice in people's minds when it comes to network enabled products for the connected home."

Farmer brings over twenty five years sales and marketing experience with him to D-Link having had successful roles in senior management, business development and team management for organisations including Telstra, PowerTel and most recently mobile broadband specialists Globalgig. Farmer is also a B2C and B2B relationship management specialist and has devised and established channel programs and their implementation for mass retail and specialty retailers across Australia.

Farmer said, "I'm delighted to have joined D-Link as this is a company, under Graeme's stewardship, with a firm trajectory towards being number one in all the market areas it services in the not too distant future. It's also a very exciting time for D-Link as the significant shifts in the way people are consuming content and interacting with multiple devices simultaneously means that high quality and high performance networking equipment now plays a far more important role in today's modern home than it ever has before."

As part of its move to dominate the fast growing Wireless AC space in Australia D-Link recently launched its Viper Dual Band AC1900 Modem Router and its DIR-890L AC3200 Ultra Wi-Fi Tri-Band Router to much acclaim.