Since announcing its new marketing strategy, Home Timber & Hardware footprint has since seen 50 Thrifty-Link members take a keen interest in joining the brand.

The marketing strategy, which was launched in March, has been designed to provide a medium-weight promotional program specifically for mid-sized retailers and the full Home marketing program for larger format stores with a strong trade and retail mix.

This means it gives joining members access to all the tools to help them maximise their marketing investment and corner the independent hardware market.

Con Dekazos, Danks general manager, operations, said the growth in members will be on the largest in recent times for the company.

We currently have over 200 stores nationwide and interest is intensifying as medium and large format store owners recognise the unmistakable benefits it presents as more competition enters the market," he said.

“More Home members means more marketing dollars to spend on driving the Home brand – which will ultimately benefit all members of the Home group as they seek to provide their businesses with the best possible competitive advantage.”

At the same time, smaller stores who remain with the Thrifty-Link brand benefit from its new flexible marketing program, which is more easily managed to achieve their individual business goals and local market activities.