388 George Street is rapidly becoming Sydney CBD’s luxury fashion destination with the signing of Swiss luxury retailer Bally to the precinct, recently redeveloped by Brookfield Properties and Oxford Investa Property Partners (OIPP).

Bally has signed an eight-year lease for 406 square metres of space fronting King Street and will relocate from its previous Pitt Street premises. Fit-out works for the new store are underway with the store opening scheduled for mid-2021.

The Bally lease follows the opening of European inspired food market, Locali by Romeo’s, delivering a contemporary fresh food market featuring a walk-in cheese room, fresh butcher and dry ageing room, commercial kitchen, dine-in café restaurant, continental delicatessen, Italian bakery, florist, and a liquor store.

Brookfield Properties executive vice president and co-head, Danny Poljak said it is exciting to see 388 George Street become an anchor point for the city’s newest luxury retail precinct.

“Bally is one of the world’s leading and long-standing luxury brands and puts 388 George Street on the map as a premium retail destination. We are proud to showcase one of the most sought-after brands in the world.”

OIPP fund manager, Nicole Quagliata said these new retailers put 388 George Street on the map as an iconic new CBD destination with a curated blend of high-quality prestige retail, combined with the everyday convenience of Locali’s elevated food hall concept.

“The retail podium redefines this busy CBD corner and complements the newly refurbished office tower, providing an exciting and enhanced amenity to the building.”