By Aimee Chanthadavong

Luxottica-owned Sunglass Hut has opened its world largest store in Sydney’s George Street.

As a result of merging two separate stores into one, the store measures 300 square metres featuring a chandelier made from Ray Ban lenses and two themed rooms – one of which includes a crashing wave wall by renowned Bondi Beach photographer, Aquabumps’ Eugene Tan. It also has the largest collection of Ray Ban sunglasses in the southern hemisphere.

Fabio d’Angelantonio, president of Sunglass Hut, said customers are able to engage with the brand and its products in an interactive way through technology.

“The Sydney flagship is the pinnacle embodiment of our brand and delivers the ultimate Sunglass Hut experience,” he said.

The store has also been fitted with digital feature wall in place of a traditional entrance window display. The wall, developed using Traxon Panels behind Barrisol membrane, allows Sunglass Hut to change the colour and shape of its contents depending on trends, latest products and seasons.

“Being entrusted with this globally significant build is a testament to the FDC team’s commitment to providing the most advanced and technologically-sound equipment and services,”  said Ben Cottle, founder and managing director of FDC Construction and Fitout, the company responsible for the construction and design of the store.

“With our communication and implementation models, we managed to exceed Sunglass Hut’s expectations and complete the challenging fitout on time and on budget.”