lululemon athletica is set to unveil a new store on High Street in Armadale, Victoria this week, which claims to set a new standard for technical fabrics and guest experience.

The opening of lululemon’s new store in Armadale is a statement of the brand’s commitment to providing a unique and high-end experience. The roots of lululemon’s journey in Australia date back to its first store on Chapel Street in Melbourne in 2004.

The Armadale store spans 395 square metres and is surrounded by leading Australian designer shops with High Street renowned for catering to discerning premium shoppers, foodies and fashion enthusiasts.

lululemon Australia and New Zealand vice president, Paul Tinkler said, “We are delighted to bring lululemon to the premium shopping district of Armadale. We’ve been searching for the right location for some time, and we don’t just want to open a store; we want to join and contribute to a vibrant community. This is an invitation for everyone to connect, move, and find inspiration within Armadale’s retail hub.”

The Armadale store delivers an expansive array of lululemon’s products, catering to both men and women, as well as accessories. From the Yoga, Run, Train, and Casual collections to the Play category and functional everyday wear, each item reflects the brand’s unwavering dedication to seamlessly blending fashion with functionality.

The new store represents a significant milestone in lululemon’s ongoing growth across Australia and New Zealand. With a current footprint of 41 locations in the region, this opening adds to the brands’ presence in Victoria, bringing the total to 10 stores in the state.