Lorna Jane to expand wholesale division

Women’s active wear brand Lorna Jane will expand its wholesale distribution platform from the end of August 2009.

 

Company spokesman Haydn Baldwin said the wholesale division had not been a focus for the business due to the rapid expansion of store openings, now totalling 56 stores and growing.

 

But as the store openings continue at an accelerated rate, the demand for product exceeds the network expansion, which can only be met with a quality wholesale program run nationally and overseas.

 

Like for like sales for the financial year increased 50 per cent on the previous year, while overall revenue was up 110 per cent.