Logitech has created three new roles to support and maintain the company’s growth in Australia.

The role of general manager for Australia has been filled by Annabelle Woods, promoted from the position of national sales manager.

Meanwhile, George Skaf has been handed the role of senior national account manager. He joined Logitech Australia in mid-2010 and he will focus on key growth accounts and new business development.

The position of sales manager, distribution and channel has been filled by Rod Caust. Caust will be responsible for distribution sales, seeking and developing new business channels in Australia.

George Saad, director at Logitech Australia, said: “Customers from all walks of life are now looking to Logitech to improve their digital lifestyle experience.  Our product range appeals to computer users, as much as it appeals to home makers, students and their teachers, outdoor enthusiasts and those that love their music.  It’s our responsibility to ensure that we satisfy this growing customer demand.  These new roles will keep us on the front foot.”

Following these promotions, Logitech will continue to develop its sales channel to provide product where customers’ lifestyles take them.