By Grant Shepherd

SYDNEY: Sony Australia has announced the local release details and pricing for its new bloggie mobile high definition snap camera, which was just unveiled at CES in Las Vegas.

The MHS-PM5K bloggie is a very compact HD camera with a unique 270° rotating lens to make capturing footage from every angle and self filming easier. A 360° video lens attachment is also included for even more flexibility.

Some of the features of bloggie include a CMOS Sensor, 1920 x 1080 resolution, 5.0 megapixel still images and Face Detection technology.

One of the main benefits of bloggie is the ease of uploading videos; this is due to its built-in USB arm and embedded software. The embedded Picture Motion Browser (PMB) Portable software enables seamless uploading to websites like YouTube simply by connecting the device to an internet-enabled PC.

The software also gives consumers the opportunity to pre-select the images and videos they want to upload before connecting to a PC.

“With consumers increasingly uploading and sharing videos and photos online via various social media channels, Sony’s new ‘bloggie’ camera unifies this experience and offers a fun, hassle free solution,”  said Di Shepherd, senior product manager for Handycam at Sony Australia.

“Lightweight, stylish and easy to use, ‘bloggie’ camera will redefine your online experience, allowing you to effortlessly capture and upload HD video and high quality images via its built-in USB arm.”

The MHS-PM5K bloggie comes in four colours – blue, pink, white and violet – and comes with a 4GB memory stick to capture up to 120 minutes of HD footage. It will be available in Australia from mid-February for an RRP of $299.