L’IDEE WOMAN has opened a pop-up store in Positano, nestled in the tiny walkways on Spiaggia Grande. Located in Via Del Saracino, Positano, the pop-up store coincides with the launch of the L’estate Italiana collection.

Shades of Mediterranean blue, lemon yellow and exclusive prints are seen throughout the season, inspired by the luxury Italian season where co-founder, Breeana Smith has called home for five years.

L’IDEE WOMAN’s curated style and sophistication can be seen in the signature hero plisse (pleats) and limited-edition branded scarves. A selection of luxury hand-blown Murano glassware from Venice sits alongside the collection.

L’IDEE WOMAN’s bespoke concierge service is a personalised shopping experience where expert stylists guide customers through the L’estate Italiana collection via a QR code on WhatsApp. The shopper selects a desired look and has them delivered to the doorstep of their hotel or villa through the brand’s Instagram platform.

Established in 2019, L’IDEE WOMAN is an Australian concept brand, exploring art through pleats and colour. Pleating is an art form where high grade polyesters are manipulated into folds. L’IDEE WOMAN works closely with one of the oldest pleating factories in the world to produce exclusively engineered pleat forms.