By James Wells at CES

LAS VEGAS, USA: Infinia, is an innovative new family of LED LCD HDTVs from LG Electronics that delivers “freedom through infinite possibilities”. LG claims this highlights the company’s 2010 lineup of LED LCD HDTVs introduced here today at the International Consumer Electronics Show.

“LG Infinia HDTVs combine a slim design and thin bezel with enhanced connectivity and abundant content options. Leading the way to the ultimate home entertainment experience, the 55- and 47-inch class LE9500 sets will be LG’s first 3D-ready models available in the United States.

“Infinia is the flagship of LG’s 41-model LED LCD HDTV line – six new series of LED LCD HDTVs and five new series of LCD HDTVs. Leading these introductions are two new LED technologies – Full LED Slim and LED Plus – that provide cutting-edge picture quality.

“The unique backlight structure on its Full LED Slim models allows for the Infinia line’s ultra-slim depth without sacrificing picture quality. Together, these features provide consumers with infinite possibilities in home entertainment,” according to the LG press release.

“We’re removing barriers to entertainment with very slim LED LCD TVs that couple wireless connectivity with the most access to online content,” said Peter Reiner, senior vice president, marketing, LG Electronics USA.

“With seamless connectivity and limitless content, LG INFINIA is resetting the standards for design and entertainment as LED LCD TVs are expected to grow to more than 20 percent of the market this year.”

“Consumers will no longer have to compromise on picture quality in order to enjoy an ultra-slim design. Together this new Full LED Slim technology and our wireless connectivity options allow consumers to ‘live borderless’ with the ultimate in content access and convenient installation,” Reiner added.