Levi’s has unveiled a new retail design concept, the Sustainability Shop in Shop, in partnership with David Jones at Bourke Street Mall, Melbourne.
The Sustainability Shop in Shop has been designed using Tasmania’s finest and most sought-after timbers supplied by Hydrowood. Sustainably sourced and recovered, the exclusively Australian timber has been carefully crafted by local industrial designer, Jaron Dickson, into custom structures, furniture, shelving, and signage for the new shop.
The space will house Levi’s Made & Crafted, Wellthread and other collections that incorporate sustainability through either the design or production process. These include material and technology innovations like Cottonised Hemp, Tencel x Refibra, Water>Less and F.L.X. The Levi’s garments will be displayed on 100% recyclable Arch & Hook BLUE hangers — the world’s first hanger made of Marine Plastics, collected from the world’s most polluted rivers.
Levi Strauss & Co. managing director for Australia and New Zealand, Paul Sweet said the new retail concept is a physical representation of the company’s ongoing commitment to craftsmanship, innovation and sustainability.
“We’re placing environmental considerations front and centre of the shopping experience and inviting consumers to shop more consciously.”
David Jones general manager for womenswear, footwear and accessories, Bridget Veals said the department store was thrilled to partner with Levi’s on this sustainability initiative.
“David Jones is committed to considering new ways of doing business to support a transition to the low-carbon and circular economy of the future. Working with our brands and investing in programs and activities that optimise our use of energy, increase diversion of waste from landfill and reduce natural resource consumption is part of this commitment and our broader Good Business Journey.”
Local industrial designer, Jaron Dickson commented: “In order to minimise the environmental impact of the building process, the structures use water-based products for gluing and finishings, with most wood shavings given away to minimise any waste. The elements of the space can also either be broken down using the loose tenon structures or simply repurposed as furniture in an office or home which is great.”