You have less than a week to enter the Project Hogwash call-out for grocery behavior myths. To be in the running to win $2,500 worth of groceries, head over to the TorchMedia website and let us know your 3 myths you’ve heard in the supermarket landscape and you will go into the draw.
Three years ago, TorchMedia defined the Australian shopper, and constructed key shopper profiles. The success of this research has helped brand manufacturers understand how shoppers differ in their demographics, behaviour and attitudes.
RetailBiz readers can be instrumental in shaping this ground breaking research.
This new study will encompass all grocery shoppers and, therefore will require a large sample of between 5,000 and 10,000 people nationally. This is a great opportunity for manufacturers and retail agencies to have those myths busted.
To make the research effective and hopefully dispel any myths that have been bandied around the industry, we want you to have a say in deciding which myths will be proven or disproven. A randomly selected entrant will be chosen to win the $2,500 WISH Giftcard. To enter, visit www.torchmedia.com.au/hogwash. Entries close 5pm Friday 10th August 2012.