Australian retailers are invited to learn the secrets of some of Australia's biggest retailers, on the second Sydney eCommerce Expedition of 2014 organised by Telstra and NORA, the leading industry association for New Retail.

The one-day masterclass offers exclusive behind the scenes access to a selection of Australia’s most successful brands including Groupon, Facebook and The Iconic, as they lift the hood on their businesses and reveal what makes them tick, how you can use Facebook to benefit your retail business.

Paul Greenberg, CEO NORA says it's a once in a lifetime opportunity for face-to-face sessions with retail leaders, to learn their secrets of their success.

"Retail is a highly competitive industry and Australian retailers need to keep up with international competition as well as local competitors. The eCommerce tour will help participants gain valuable insights into how top retailers operate, from shipping to finance," Paul Greenberg says.

"It's a great opportunity for online retail startups or those looking to start an online business to learn from some of the best. They'll also be able to network with their peers, and walk away with some special goodie bags!"

This event is on Wednesday 15 October 2014 and costs $299.

The day's schedule involves:

• Breakfast and networking – Radisson Blu Hotel Sydney, 27 O'Connell Street, Sydney

• Tour of Groupon, Australia's leading deal-of-the-day head office and hear from CEO, Alistair Venn

• Tour of the very cool office of Facebook – and hear from the management leaders on the journey of Facebook and culture

• Lunch at the Facebook head office

• Tour of The Iconic’s Sydney office and listen to Patrick Schmidt, Adam Jacobs and their management leaders talk about their incredible journey building one of the most successful fashion businesses in Australia

• Networking drinks & canapés – The Reservoir, Surry Hills

Source: NORA media release.