Klarna and Shopify Plus have partnered to sponsor Australian marketing podcasts, Add To Cart, which helps share practical ecommerce tips for retailers.
Created by ecommerce consultant, Nathan Bush (12HIGH and Super Retail Group) in September last year, Add To Cart collects the news, insights and latest research with expert interviews that dive deep into the topics that matter to the retail industry.
With listeners across Australia and New Zealand, the US and UK, episodes are released fortnightly across Apple, Google and Spotify platforms with Add To Cart reaching the number two spot on the iTunes Australian Marketing podcast list.
Together, Klarna and Shopify Plus empower merchants to provide a superior customer experience and the freedom and flexibility for customers to choose when and how they want to pay. This allows Australian brands to unlock growth, boost conversion rates and drive customer satisfaction and loyalty.
Add To Cart host, Nathan Bush said the podcast is conversational but aims to provide listeners with new ideas that they can take into their business to enable growth.
“Despite the doom and gloom, there is a huge opportunity for Australian retail, but it requires creativity which is why it’s exciting to have global partners such as Klarna and Shopify Plus who are well respected and connected in the retail world,” he said.
Klarna Australia and New Zealand country manager, Fran Ereira believes Add To Cart is a must-listen for anyone engaged in the world of ecommerce and who wants to grow their online business.
“Much like the podcast, our goal at Klarna is to drive positive change for new and creative retail in Australia so our sponsorship is one way we can support local retailers by connecting them with expert advice and new ways of thinking that challenge the status quo.”
Shopify Plus APAC head of marketing, Robin Marchant added that Shopify has been a partner with Add To Cart from the beginning to bring the latest news and insights to the Australian audience.
“The world of commerce is changing, and we know how important it is to adapt and keep up with the changing times, especially today when days can feel like months, and months feel like years.
“We want Australian commerce and retailers to be at the forefront, by being informed, supported and guided. Both Shopify Plus and Add To Cart are passionate about making sure retailers remain fast, nimble and relevant so they can thrive today and into the future.”