Kellogg's new formula Nutri-Grain cereal hit the shelves ealier this week and while it still has the same great, moreish malt taste and crunch that loyal fans have loved for years, it is now even better for you.

The new Nutri-Grain Original has less sodium and sugar, plus it is now a source of fibre. Made with Aussie-grown corn, oats and wheat, the revamped Nutri-Grain Original has a 4 Health Star Rating under the Government’s Health Star Rating System, meaning it joins more than 70% of Kellogg’s cereal range with a Health Rating of more than four.

Kellogg Australia’s Director of Innovation, Tamara Howe, said the team has been developing the new recipe for the past 18 months, and the challenge was to perfect the balance of taste and nutrition that Nutri-Grain fans are so passionate about.

The new formula underwent extensive product testing and more than 70% of taste-testers thought the new recipe was better than they expected, while more than 90% said they liked the taste.

The revamped Nutri-Grain Original is now available for RRP $4.59 (290g) and RRP $7.99 (805g).

While the new recipe has not yet been extended to Kellogg’s Nutri-Grain Bars, Kellogg’s told C&I Media that the brand is always looking to expand the range with different food formats. The new Nutri-Grain Original recipe joins the recently released Nutri-Grain EDGE Oat Clusters on shelves around Australia.

The new, chunky clusters, which are made with oats, wheat and nuts come in three delicious flavours – Malt, Peanuts & Cashews; Tropical Blend & Caramelised Peanuts and Cocoa, Caramelised Peanuts & Almonds. Nutri-Grain EDGE Oat Clusters also have the distinctive malt taste and crunch that Nutri-Grain Original lovers are familiar with. A source of fibre and protein, Nutri-Grain EDGE Oat Clusters will hit the spot whether you are on your way to work or have just smashed your morning workout.

Nutri-Grain EDGE Oat Clusters have a 4 star Health Rating and RRP for 5.99 (450g). The 45g single serve (RRP $1.99) in a handy re-sealable tub with built in spoon and is perfect for the convenience market.

This story first appeared in Convenience and Impulse Retailing