A sophisticated new Japanese-inspired rooftop restaurant and high-end Swiss timepiece retailer will complete a line-up of retail offerings at 388 George Street’s luxury retail precinct.
The award-winning precinct comprises a 28-level commercial tower and five-level retail podium and is jointly owned by Brookfield Properties and Investa Gateway Office Fund (IGO).
Hospitality group, ESCA will open its new rooftop restaurant and bar experience, JOJI, in Q3 2024. Luxury watch retailer, Swiss Concept is also set to open mid-2024, joining luxury brand, Cartier on George Street. JOJI will occupy 310 square metres of rooftop dining space, while Swiss Concept will occupy a 460 square metre store.
“JOJI and Swiss Concept solidify 388 George Street’s prime position at the heart of Sydney’s luxury precinct on George and King Streets,” Brookfield Properties president of Australia, Danny Poljak said.
ESCA is the hospitality group behind Sydney venues including AALIA, Nour, Lilymu, The Lobbyist, and the newly opened Itō. JOJI at 388 George Street will be located on the rooftop of the retail podium, modelling its namesake and interior after 1960s ‘Googie’ architecture – a futurist design style popularised by mid-century architect, John Lautner.
“We’re excited to join the existing line-up of distinguished brands already operating within the 388 George Street building, and to offer an unapparelled bar and dining experience,” ESCA Group co-founder and executive director, Jorge Farah said.
“388 George Street has fast become one of the city’s premier precincts. Nestled at the intersection of design, commerce, and cuisine, JOJI will take residence on the top floor of this iconic building, surrounded by the diverse architectural landscape that defines the Sydney city centre.”
Swiss Concept will join the roster of luxe retailers on George Street mid-year. Specialising in Swiss timepieces, including limited-edition and exclusive models, Swiss Concept is custodian to brands including Rolex, Breguet, Blancpain, Glashutte-Original and TUDOR.
“We are excited to open our doors in 2024, with 388 George Street presenting an active and highly-connected location for our newest store,” Swiss Concept operations manager, Kellee Hau said.
“The luxury retail landscape in the Sydney CBD has truly evolved, with iconic global brands now flocking to George Street and nearby King Street. We wanted to be part of this new revolution in luxury retail and saw 388 George Street as the perfect opportunity for us to do so.”