By Claire Moffat

In a major boost to its retail programme, Heinemann Duty Free has struck an agreement with JB Hi Fi as its exclusive technology partner at Sydney Airport. The deal became active on April 1.

Heinemann Sydney Airport general manager retail Glyn Williams has said that the six-and-a-half year agreement with JB was a strong addition to the airport’s fast-growing retail proposition.

JB and Heinemann have sealed a significant deal at Sydney Airport.

“Their major outlet will be in the Mega B Departures store, while they’re also placed in the Arrivals stores and in Pier B and Pier C. So they’re picking up a large format as well as having access to five other duty free locations within the terminal in both Arrivals and Departures.”“It’s a big deal for JB,” he said. “They are the number one player in Australia within their field.

JB Hi Fi, CEO Richard Murray has told the media that, “Sydney airport is world class and our partnership with Heinemann will deliver leading brands across several categories”.

This story first appeared in Appliance Retailer