The launch of the Australian retail industry’s first Innovation Gallery will be a highlight of the forthcoming Marketing at Retail Expo, 13-15 September at Melbourne Convention & Exhibition Centre.

The Marketing at Retail Expo is located with three other industry events: Retail 2011, Visual Impact Image Expo, and Printcom, creating a one-stop-shop source of cutting edge information for the retail industry. The Marketing at Retail Expo is sponsored by HP.

POPAI’s General Manager Karen Spear says the launch of the first POPAI Innovation Gallery is widely anticipated by industry and media alike.
“We’ve created a premier industry showcase for new developments relating to Marketing at Retail and Shopper Marketing. It’s such an exciting time right now, with a lot of new development and innovation happening. This is the first time it will all be on show in the one place,” Ms Spear Says.

The POPAI Innovations Gallery will place a spotlight on new:
–    Designs
–    Displays
–    Techniques
–    Systems
–    Materials
–    Technologies

“We would say to brands, suppliers, agencies – that it’s not too late to be involved in the Innovation Gallery, alongside some of the most exciting developments and suppliers in the industry that are already exhibiting. It’s a terrific opportunity to share and market your new developments and products to your direct industry market in a new exhibition that has cut through and is super cost effective,” Ms Spear says.

The Marketing at Retail Expo will also showcase all the entries to the 2011 Marketing Retail Awards, with a Gala Dinner scheduled for 14 September at the Palladium, to announce the winners.