POPAI’s Shopper Marketing Industry Council (SMIC) has developed free industry tools for retail professionals.

The best practice tools and templates, including a handy ‘shopper marketing wheel’, case studies and roadmaps will be available at the POPAI stand at the Shopper Marketing Live! Expo in Sydney 18 to 20 May.

Delegates at the stand can also voice their opinions in the 2011 Shopper Marketing & Industry Survey. The study, a joint initiative of POPAI in partnership with researchers ShopAbility, will track advances in shopper marketing and category management, including case studies, since the first Australian industry benchmarking survey in 2010.

Survey participants are rewarded with a free copy of the resulting research report and are invited to attend key industry leadership workshops where the research findings are discussed amongst retailers, suppliers/brands and POP agencies.

POPAI general manager Karen Spear said the online version of the survey will also be announced in mid-May for those unable to attend Shopper Marketing Live!

“The inaugural industry survey in 2010 led to a raft of measures for industry improvement, and the best practice tools and templates developed by POPAI’s Shopper Marketing Industry Council over the past months since the study’s completion are evidence of this,” she said.

“This year the online survey will be shorter, and we’ve taken our focus areas directly from industry feedback provided last year.”

In addition to the online survey, POPAI and ShopAbility are conducting face to face interviews with interested participants willing to share case studies of shopper marketing in action.