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Homebase rebranded as Bunnings in the UK

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By Emily Bencic

Bunnings has pulled out of Britain’s biggest loyalty card, the Nectar scheme, as Wesfarmers plans to invest more than $1 billion in transforming Homebase. The company believes it can better focus its capital on lowering shelf prices and remain competitive with other British hardware chains.

Homebase was one of Nectar’s cornerstone members with 19 million cardholders across Britain with its shoppers able to redeem points at other businesses such as restaurants, holidays, entertainment packages and other shops.

Read more here.

This story first appeared in Appliance Retailer. 

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