H & M, Hennes & Mauritz AB (H&M), the international fashion retailer known for fashion and quality at the best price in the most sustainable way, has announced that H&M at Pitt Street Mall, Sydney will launch 31st October, 2015.

150 Pitt Street Mall is the site of H&M’s second store in Sydney following the opening of H&M at the Macquarie Centre last October. Spanning approximately 5,000 square metres and set over 3 levels, it will be one of H&M’s largest stores globally and offer an unparalleled shopping experience right in the center of Sydney’s most cosmopolitan precinct. The much anticipated Sydney CBD store will be a full concept flagship store showcasing apparel, underwear and accessories for Men, Women, Kids and Baby as well as the Home concept.

“We are excited to finally be able to announce the opening date for our Pitt Street Mall store on the 31st October and to now offer our customers two incredible fashion shopping destinations within Sydney” said Hans Andersson, Australian Country Manager for H&M. “We are also looking forward to introducing our H&M Home concept to Sydney as we feel this really rounds out our wide assortment offering for our Sydney Flagship store.”

H&M at Pitt Street Mall will launch with an assortment of exciting collections including the Summer Campaign. With a cast of supermodels modern bohemia sets the mood with kaleidoscopic paisley sundresses and tie-side bikinis, as well as tropical leaf prints on long flowing skirts and bikini tops. For men navy and greens make an impact with chino shorts, cotton button ups and printed shirts.

H&M entered the Australian market last year. Today there are 5 stores nationwide; Melbourne’s GPO in VIC, Macquarie Centre, North Ryde in NSW, Indooroopilly Shopping Centre and Westfield Garden City in QLD and Joondalup Shopping Centre in WA. Through its stores H&M offers a broad product range including the latest trend and inspiration for customers to create a personal style.