Highpoint Shopping Centre, the largest fashion and shopping destination located in Melbourne’s west, has confirmed five new store openings this month.
Known for its fashion-inspired collections, fine fragrances, body care and loungewear, Victoria’s Secret opened its doors at Highpoint on 1 August marking the brand’s first store in the area.
The new Highpoint location features an innovative store design with highlights including streamlined navigation, an enhanced fitting room experience and a beauty bar. The store will offer Victoria’s Secret’s signature bras, panties, and sleepwear, along with complimentary, no-appointment-needed bra fittings.
An Australian-first opening at Highpoint in late August is Chikita, a family-friendly dining destination famous for its flame-grilled chicken, burgers and wraps. Originally launched in Vietnam, Chikita has also expanded to Malaysia.
Chikita’s Australian-born founder, Asif Mehrudeen, has partnered with local hospitality entrepreneur, Mais Mazluhrman to launch the first Australian store with plans for significant expansion across the country.
Another addition to Highpoint is Muji, which opens its debut store on 29 August. Known for its minimalist and functional design aesthetic across women’s, men’s and kids’ fashion as well as the latest in accessories and homewares, Muji will expand Highpoint’s fashion and lifestyle shopping experience.
Highpoint general manager, Kate Rooney said the store openings are testament to the centre’s position as a retail destination that inspires and excites shoppers every day.
“We are thrilled to welcome these new retailers to Highpoint, with Victoria’s Secret and Muji opening for the first time northwest of Melbourne’s CBD, and Chikita choosing Highpoint for its first-ever store in Australia. The new retailers showcase the personalised and elevated experience that awaits our shoppers at Highpoint,” she said.