H.J. Heinz Company Australia has been accused by the Australian Competition and Consumer Commission (ACCC) of misleading consumers over the nutritional value of its Little Kids Shredz products.
The Shredz products’ packaging features prominent images of fresh fruit and vegetables and statements such as ‘99% fruit and veg’ and ‘Our range of snacks and meals encourages your toddler to independently discover the delicious taste of nutritious food’.
The ACCC alleges these images and statements represent to consumers the products are of equivalent nutritional value to fruit and vegetables and are a healthy and nutritious food for children aged one to three years, when this is not the case.
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This story first appeared in C&I Week.