By Claire Reilly

Harvey Norman is embarking on a restructure of its Electrical and Computer divisions, with two new divisions being created to report directly to current executive director David Ackery. According to an email sent to company franchisees by Harvey Norman CEO Katie Page, the changes will come into effect on 2 April 2012.

The new structure will comprise a Technology & Entertainment division, to be run by Ben McIntosh as general manager, and a Home Appliance division, which will be headed by Haydon Myers as GM. According to the email, both men will be forming new product and marketing teams that will also come into effect on 2 April.

“Harvey Norman is the clear market leader in the Electrical and Computer industries,” said Page in the email. “Evolution in our model will ensure our market leading position continues.

“We must ensure that at all times, our model is aligned with the needs of our business partners, emerging technologies and emerging trends. Alignment under this new initiative will ensure our Franchisees can continue to offer their customers the very best shopping experience available.
“Harvey Norman, as always is looking forward to your continued support.”

According to Ms Page, the two new divisions will be broken down as follows:
Technology & Entertainment division:
-Audio & Home Theatre Systems
-MP3/Portable Audio
-DVD & Bluray, STB, PVR products
-Computer Hardware
-Computer Software
-Printing & Imaging
-Mobile Phones & Communications
-Networking Products
-Essentials (AV & IT)
-Direct Import Gaming

Home Appliance division:
-White Goods
-Cooking Appliances
-Small Appliances
-Vacuum Cleaners
-Coffee Machiens
-Air Conditioning and Seasonal Appliances

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