Guardian Pharmacies has launched its annual Guardian Angel knitting program, which runs nationally through winter.
Now in its 11th year, the Guardian Angel program, developed by Guardian Pharmacies is one of the most successful corporate social responsibility campaigns in the pharmaceutical industry.
“Guardian has always placed the needs and values of the community first,” said Tammy Ottery, brand manager, Guardian Pharmacies Australia.
“We are a trusted by our customers who know that we are committed to local issues. This program allows us to join with our customers and give something back.”
Completed knitted garments are donated to local Guardian Pharmacies. Guardian will then pass them on to The Salvation Army for distribution to Australians in need. Over 385,000 garments were donated in 2008.
Spotlight has also joined the campaign as a partner, supplying discounts on wool for all Guardian Angel participants.
“Guardian Angel raises awareness of Guardian Pharmacies in the local area and also increases a pharmacy profile. Guardian Angel enables our pharmacies to strengthen relationships with existing and new customers,” said Ottery.
Guardian Angel is in line with Guardian Pharmacies commitment to assist community needs. A national radio advertising campaign across the Australian radio network will support the program.
Better Homes and Gardens craft expert Tara Dennis has put her support behind the program as an ambassador.